Advice

If I was hired by Baruch College to improve the school using new media, I would make the following changes.

I would create a Baruch TikTok account as it's one of the fastest growing social media apps and I would have USG post relatable videos for students to watch and learn about the school or upcoming events. This would also increase the awareness of the school to potential students as TikTok promotes videos to people by geo-graphic location. In addition to this, I would also post videos to Baruch's Instagram stories.

I would also create a Baruch wiki and incorporate it into the Freshman Seminar classes for first year students. It would allow them to learn about the school and the surrounding area, and they can add to it themselves as well with anything intersting they find out on their own.

Lastly, I would work with WBMB Baruch College radio to create a podcast where they interview current and past Baruch students, in an effort to promote student life within Baruch.

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